March 27, 2017 The Armonk Chamber of Commerce will kick off its Spring season on Tuesday, May 16, with its annual Citizen of the Year golf outing and dinner at the Whippoorwill Club. The 2017 honoree is Ed Woodyard, a 30-year Armonk resident and champion of many local causes and traditions.
A co-founder of the Armonk Chamber, Woodyard’s involvements include leadership positions on numerous town committees and boards. From the Friends of the North Castle Public Library to The North Castle Historical Society, the town’s Comprehensive Plan Steering Committee to the Miller House/Washington Headquarters, he has helped nurture and preserve valuable town resources and guide future planning. Woodyard paved the way for the North Castle Citizen’s Corps Council, the town’s emergency services group. Additionally, as co-founder of the Winter holiday celebration and Friends of Frosty, he helped create Frosty Day, now a holiday season tradition that welcomes thousands from near and far.
Woodyard also lends his assistance and passion to the Armonk Outdoor Art Show, Cider and Donut Festival, Colonial Crafts Day, Halloween Haunt, Byram Hills School District, Boy Scouts and St. Stephen’s Church, just to name a few.
For the past 19 years, Woodyard has devoted himself to College Advice, his successful college admissions consulting service. He has since helped hundreds of students gain admission to their top choice colleges. He was formerly a screenwriter and award-winning journalist.
All are welcome to attend this day of celebration and gratitude. May 16, Whippoorwill Club, 150 Whippoorwill Rd., Armonk. Golf/Lunch from 11:30 a.m to 5:00 p.m; Cocktails/Dinner 5:30 p.m. to 8:30 p.m. Purchase tickets here and for information call 914-273-2353.
Cool Armonk Scene on First Thursday
June 3, 2016 Community members gathered around Armonk Square on Thursday evening to listen to Lawless play some good rock and roll. The little ones were adorable as they danced up and down the Square to the classic rock music.
A feeling of pride was shared as everyone could recognize how fortunate North Castle is to have such a vibrant downtown. Many thanks to the Armonk Chamber of Commerce and all its members who offered free activities, food, drinks, raffles, and in-store promotions. Join the crowd at the next First Thursday on July 7.
A Chillin’ First Thursday
May 6, 2016 Armonk Square’s plaza was rockin’ at the Armonk Chamber of Commerce’s opening of the season’s downtown’s First Thursday. The vibe was cool all around as Gilbert, a teen band from Bedford Rock, played some good rock n’ roll. Byram Hills High School art students used chalk to create big and beautiful boards for judging. A couple dozen people showed up to chill out, watch the artists and listen to the music. Luis Perez’s adult art students opened their art show at the Hergenhan Recreation Center which will be up for the month of May. If you have a chance, stop by, the work is impressive. There was a petal party making at Joseph Richard Florals and many other community shops and restaurants offered special meals, deals, drinks, raffles, sidewalk sales and promotions from 5:00 p.m. to 9:00 p.m.
Come down and join the fun on the First Thursdays next in June, and again in July, August, and September. Thanks to the annual sponsors: Breezemont Day Camp, Hickory & Tweed, Pools of Perfection, and Armonk Square.
Susan Geffen To Be Honored by Chamber of Commerce
February 17, 2016 The 2016 Armonk Chamber of Commerce (ACOC) Citizen of the Year is Susan Geffen, a longtime Armonk resident. She embodies the spirit of our community as a volunteer for many organizations for decades.
In the early 1990s, as an interior designer, Geffen worked with the Friends of the North Castle Library on the library's Whippoorwill Hall and Children’s Room. Her exquisite taste and sense of color are still evident in the library today.
She offers a keen eye for aesthetics as a three-term member on North Castle’s Architectural Review Board , as well as serving on the Residential Project Review Committee since its inception.
She joined the board of the Friends of the North Castle Library and has been a driving force among its volunteers for two decades. Geffen co-produced the Armonk holiday concert which has morphed into the county-wide and popular Armonk Frosty Day. Geffen can be seen driving her holiday dressed Volkswagen Beetle during the parade down main street.
Serving two terms as president of the Friends, co-chair of the art show committee and raffle booth, her service has helped broadened the Armonk Outdoor Art Show as one of the nation’s top outdoor art venues. Geffen’s magnetic personality encourages new volunteers to join the group that has grown to 300 strong.
Co-founder of The Armonk Players, along with Hal and Barbara Simonetti, they co-produced its opening show 84 Charing Cross Road.
Sam Morell, the prior recipient of ACOC Citizen of the Year Award, said, “She’s always a friendly smile and warm embrace whenever I see her in town. She has a genuine interest in the well being of our community. She has a terrific “can-do” philosophy, extremely personable, and is a wonderful “match maker” in getting people connected with others to accomplish a specific task. I’ve seen these qualities when I was involved with The Armonk Players and the Landmarks Preservation Committee. She is the consummate cheerleader for Armonk and North Castle.”
More recently, Geffen has joined the Landmarks Preservation Committee which helps preserve the rich and historical values of North Castle.
For the last two years, filling the shoes of our beloved Town Councilwoman Becky Kittredge, Geffen has churned butter as the Butter Lady with the elementary school students who visit Smith’s Tavern on Colonial Crafts Day.
Working closely with her neighbors, she also serves as President of the Whippoorwill Association.
As Geffen says, giving should extend beyond the town’s borders. She also serves as co-chair of Cortland Manors’ Copland House and has co-chaired their gala for the last two years.
“It’s hard to find someone that has that much history in town and who has done that much,” said Neal Schwartz, president of the Chamber.
Join the Chamber of Commerce as they honor Susan Geffen on Monday May 23 at 11:30 a.m. to 8:30 p.m. for golf, lunch and dinner at the Whippoorwill Club. Golf and dinner tickets may be purchased separately. Registration will be posted on the Chamber's website in March.
ACOC Wishes Everyone a Merry & Happy Holiday
December 16, 2015 Armonk businesses celebrated the holiday season at the Chamber of Commerce's annual holiday party last week held at Pazzo Trattoria.
ARMONK FALL FESTIVAL September 20, 2015
Morning Race Becomes a Full Day Festival
September 21, 2015 Armonk celebrated a Fall Festival on Sunday with a 100-yard dash, a 1-mile run and Jamie’s 5K Run For Love. “This was a terrific race,” says Sean Ryan, president of North Castle’s Library Board of Trustees. “We appreciate the community coming to support the library. We’ve made many improvements to the library and a lot of it comes from contributions the community makes like this.”
Hundreds of racers gathered in memory of Jamie Love, whose loss of life had a great effect on the community. “He lives on in many ways,” said Ryan, “through his large family and through the community that embraces him in events like this.”
“It’s a good time to come back,” said Aaron Szotka, Jamie’s fellow University of Vermont classmate and Cross Country teammate. There were a handful of Jamie’s college friends at the Armonk race who ran the Cross Country season together. “It was always our favorite season to race in college,” said Szotka, who finished first in the 5K race with a time of 18:17.
“Jamie said something once about getting better every day, one day at a time,” said Szotka. “That’s how I live: getting fitter and stronger. Then when you hit a point when you decrease, you just want to get smarter and learn something new.”
There was a steady crowd that arrived all morning on the picture-perfect day. Local business owners entertained everyone with fresh donuts, bean bags tosses, fishing for donuts, and face painting while kids also enjoyed the country music and the jump of the bouncy house. Photo ops were abundant with scarecrow frames and plain old country fun.
Neal Schwartz, President of the Armonk Chamber of Commerce, said they worked with the businesses in town to make the event fun for everyone. “With today’s busy schedule, a lot of kids don’t have a chance to just be kids.”
“It’s a great event supporting the library,” concluded Ryan. “As a trustee, I’m appreciative of all the things that everybody across the community does for the library, especially the Friends of the North Castle Public Library, who are one of the most powerful Friends organizations in the country.”
Sam Morrell, Armonk resident, reminded us that the Friends will sponsor the Armonk Outdoor Art Show at the Community Park next weekend, on September 26 and 27. The event is about great artists, great sculpturers, great painters, ceramics and clothing, all here in the hamlet of Armonk. Come down and join us.”
Summer Festivities Continue in Armonk
August 31, 2015 It’s easy, it’s fun and it’s the last one -- as First Thursdays go out with a bang on September 3.
The highlight of this Armonk Chamber of Commerce’s community event is the showing of recent artwork from three of Armonk’s most talented artists: Luis Perez, Rosalind Oesterle and June Greenspan. The subject matter and the medium vary from watercolor, acrylic painting, drawing and photography. Their works of art will be shown at Armonk Wines, at 383 Main Street, Framings at 420 Main Street and Douglas Elliman at 404 Main Street.
Luis Perez’s landscape watercolor paintings are of colorful rustic building facades with intricate details of metal door locks, knockers and mailboxes, knotted wood doors and hand-built stone walls. He also reveals the wonderful emotions and elaborate dresses of Spanish dancers in the drawings from his most recent trip to Spain.
Rosalind Oesterle says the most exciting part of her painting is the creative process itself. Her watercolor collages depict an appreciation of nature with accurate detail and flowing abstract backgrounds. Her watercolor and acrylic abstract paintings may result in an unexpected surprise, emphasizing the fun and excitement of her pieces.
June Greenspan’s photography captures the realistic personality of her subjects. Her travels have also taken her around the world where her camera is always nearby to document some stunning moments among sensational scenery.
There’s more happening around town on Thursday from 5:00 p.m. to 9:00 p.m. Music, plenty of food, and special discounts will be offered on Main Street, Armonk Square, Armonk Shopping Center, Town Center and elsewhere. Please click here for the local listings and offers. Come hungry and be ready to be entertained. Don’t forget to mention First Thursday to get the special promotions.
Art, Music, In-Store Promotions, Dining, Wining & More
July 2, 2015 On Thursday night, Armonk was bustling with music, baseball stars, artists and special offers from shops all over town. The atmosphere was upbeat as the Banjo Rascals, the evening’s featured entertainment, played bluegrass music at Armonk Square for the Chamber of Commerce’s First Thursday.
The event was an occasion for everyone to come to town, say hello to their neighbors, and grab something to eat or shop. Also attending this month’s festivities were some of the Byram Hills State Championship baseball team who autographed baseballs and a group team photo -- memorabilia that will be cherished for years to come.
Artist Linda Richichi was set up on Main Street painting plein air with a canvas on a tripod, acrylics on a palette, and a handful of paint brushes as she rendered a quick study of the view from in front of Armonk Wines. Passersby stopped and admired her interpretation of Main Street looking west.
Armonk Square’s partner Dom Dioguardi was pleased. He said, “This is exactly what my partners Alan Zaretsky, my brother, John Dioguardi, and me first saw when we thought about this as the center of the town, the heartbeat of the hamlet. And that’s what it turned out to be.”
The next First Thursday in Armonk will be August 6.
North Castle Community Applauds Sam Morell
May 19, 2015 The Armonk Chamber of Commerce honored Sam Morell as Citizen of the Year at its third annual golf outing and dinner event at the Whippoorwill Club on Tuesday, May 12.
Congratulations to Sam Morell who deserved the recognition for everything he has done and continues to do for the community of North Castle. “It is a honor,” said Morell.
In his remarks upon accepting the award, Morell acknowledged the contributions of those with whom he's worked, within the town and the community at-large, on the various activities and events for which he was cited: the Armonk Chamber of Commerce, the Small Town Theatre Company, Summer Concerts in the Park, the Armonk Outdoor Art Show, the Armonk Players, the North Castle Historical Society, and Friends of Frosty, among others. Several of these groups bought tables for the evening's dinner and presentation.
Morell said that he shared his recognized efforts with "every volunteer who makes North Castle a better place. There are a lot of wonderful people that I have gotten to know since my tenure in Armonk, almost 19 years ago." In particular, he acknowledged the town employees and department heads, along with the town board, as helping him be able to do what has wanted to do for the town.
No one took the golfing too serious. But Sam does take his volunteering seriously and sets the bar high for others to be involved to make the town a better place. Prior to dinner, Morell said, “When I think about all people that are coming, to show me this tribute and honor, it is truly amazing. I think not only about the people on the town board, but a lot of the committees, the advisory boards, and the task force. They all make the events that we hold in our town possible, from the summer concerts in the park, the Frosty parade, the Cider and Donut Festival and the art show."
Since moving to Armonk, Morell said that he wanted to get involved with some community events and landed on stage with the Armonk Players. In 2008, he branched off and founded the Small Town Theatre Company with Donna Garr. Together, Morell and Garr have produced plays and play readings, a film festival, summer concerts in the park for the past several years, and emceed the annual Frosty Parade.
About the evening honoring Morell, Jason Rosenzweig, owner of Castle Cab Corp. and co-chair of the event, said, "These events take a lot of time and effort to put together."
Rosenzweig said that it all came together nicely. About 40 golfers took off in golf carts for a picture-perfect day of golf, with about 100 people coming for dinner. Rosenzweig also said they got some terrific raffle prizes from about 20 local businesses and restaurants in town.
Robby Morris, secretary of the Armonk Chamber of Commerce, remarked, "It’s nice to get the community together, to meet outside of work and relax as we honor a member of the community who has contributed a lot. It gives us an excuse to play golf for the day and then we have a celebratory dinner.
"Everyone participates on the golf course," Morris continued, "as there’s some competition among the players who shoot for second best shot, or closest to the hole, among other golf games that everyone seemed to enjoy.”
Neal Schwartz, president of the Armonk Chamber of Commerce, said that the day's event launched a new direction for the business group. “When we said we are honoring Sam Morell, many people said that you picked the right guy. It starts with that, as we try to get the residential community together with the business community. But if it wasn’t for the framework of the chamber, no one would be here to honor him," added Schwartz.
The chamber’s next event will be the Cider and Donut Festival, combined with the Jamie Love 5K run on Sunday, September 20 in Wampus Brook Park.
Why Shop Local?
February 23, 2015 Michael Levy, the Treasurer of the Armonk Chamber of Commerce, presented the concept to hang Chamber of Commerce banner signs along Armonk’s Main Street utility poles. At the December 10, 2014 Town Board meeting, the Board said they were supportive of the effort to help local businesses.
The banners are soon to be coming to a corner near you as a reminder to support local business owners.
The design and color of the sign presented needs some further work under the guidance of the Architectural Review Board, but the message remains the same: Shop Local.
What does shop local mean to you and is it important?
Congregation B’nai Yisrael - Armonk’s Community Synagogue
Congregation B’nai Yisrael, a community synagogue in the Reform Jewish tradition, is a center of spiritual life and social action in Armonk. From its founding in 1970 by 8 area families to its current membership of 350 families, Congregation B’nai Yisrael (CBY) has been committed to educating the younger generations about the history and traditions of Judaism.
These include rituals such as B’nai Mitzvah, Shabbat services, and holiday celebrations, as well as Tzedakah—the obligation of Jews to help those less fortunate people of any faith.
Congregation B’nai Yisrael has a well deserved reputation as an inclusive and socially aware community. As Samantha Schwam, chair of the Caring and Social Action Committee points out, “Our programs extend beyond Armonk and the Jewish community and family participation is always encouraged so that children learn the importance of helping those in need.” Through its Caring and Social Action Committee, CBY partners with the Community Center of Northern Westchester to organize donations of food, prom dresses, school supplies, and pajamas for area residents. Other activities include a Hanukkah gift drive for students of the Pleasantville Cottage School, blood drives, coat drives, and participation in Midnight Run. For several years CBY has joined with the Emergency Shelter Partnership to feed and house local homeless individuals in the synagogue for one week during the winter. CBY is also a CSA pick up location (Community-Sponsored Agriculture) and members deliver meals anonymously to people in the community who have been identified as in need.
CBY is very welcoming to families with young children. Programs like “Tot Shabbat” services for 3 to 6 year olds and a kindergarten and 1st and 2nd grade program with a pancake breakfast on Sunday mornings for families are free and open to anyone in the community. CBY is a local sponsor of PJ Library, a program that mails free Jewish children’s books and music to families with children 8 years old and younger on a monthly basis.
CBY’s religious staff includes Rabbi David Katz, Interim Rabbi, Cantor Hayley Kobilinsky, and Rabbi Joan Farber, Acting Educator. As an Interim Rabbi, Rabbi Katz is tasked with spending one year helping the congregation transition from one phase to the next, and he is well aware of the opportunities and challenges inherent in the process of change. He has found CBY to be, “a beautiful synagogue full of great potential, with congregants highly committed to looking toward to the future, while celebrating the past.”
Congregation B’nai Yisrael
2 Banksville Road at Route 22 Armonk, NY 10504 (914) 273-2220
Cocobolo Interiors - Home Furnishings Boutique and Interior Design Services
Named for the unique tropical hardwood from Central America, Cocobolo Interiors offers full design services in the shop or in your home. Guided by one of the five experienced and talented designers, including owner Julie Owen, Cocobolo provides a welcoming environment for customers to explore home decor ideas through its extensive library of designer fabrics, wallpaper and trim books, its carefully curated storefront “showroom,” and in-depth consultations.
According to Cocobolo designer Susan Montgomery, “We pride ourselves on listening to the client, determining what they need and like, and then we work from there. Some people begin with fully formed concepts and others are overwhelmed by the choices. We will provide as much input as the customer wants.”
Cocobolo is well known and admired for its attention to personal service - searching for the perfect item, keeping current by attending the North Carolina furniture market, accepting home deliveries, staying in close communication with customers, and adhering strictly to budgets.
Owner Julie Owen, who purchased the 20-year-old business 5 years ago, seeks to make the design process as stress-free and enjoyable as possible. Soft spoken and direct, she understands that some people may not first choose to work with an interior designer for different reasons. “We can help people avoid spending a lot of unnecessary time, money, and energy,” she notes. “People can make very costly mistakes, particularly when dealing with online purchases. It’s very easy for people who aren’t in the business to make mistakes in scale. They may see a beautiful piece on the internet that arrives and turns out to be way too large or small for the space. And there are many things, particularly wallcoverings and fabrics, that are not available online.”
Julie and her staff invite people to visit the shop for one-stop shopping at competitive prices and schedule a complimentary initial consultation.
Julie Owen - owner 37 Maple Avenue Armonk, NY 10504 914-273-4485 email@example.com www.cocoboloarmonk.com
Nomi Schwartz, Staff Writer
Golf Outing & Dinner Honors Citizen of the Year
October 21, 2014
The Armonk Chamber of Commerce’s (ACOC) Annual Golf Outing & Dinner honoring Citizen of the Year, Hickory & Tweed’s Skip Beitzel, took place Tuesday ‘neath the cover of October skies.’
“In a town like Armonk, where we’ve got so many terrific citizens, I’m flattered by the honor,” said Skip.
“It’s very gratifying to be walking Main Street and having people offer their congratulations.” Skip describes himself as a ‘fair-weather’ golfer who looked forward to spending the day with good friends and colleagues and other great citizens of Armonk.
For decades, Skip has owned and operated Hickory & Tweed, the Main Street Armonk landmark and nationally acclaimed ski, snowboard & bike shop. “Prior to much of the growth we are now seeing in Armonk, people associated our community with Hickory & Tweed,” said Neal Schwartz, ACOC president and owner, Tutoring Club, College Planning of Westchester. “The shop has a far reaching clientele that continues to bring customers here, and beyond that, Skip has managed countless teenagers and helped them to grow and mature by employing high school students and even those who return for college breaks.”
He continued by adding that, in addition to running a fantastic business, Skip is a former President of the Board of the Boys & Girls Club of Northern Westchester and has served on that board for more than 15 years. He is also on the President's Council of Northern Westchester Hospital.
“Skip’s a great example of what one person can do in the community for others. He’s someone who goes well beyond Armonk in his philanthropic endeavors,” said Robby Morris, chamber member and president, The Morris Group Insurance & Financial Services. “For instance, when Skip learned of an effort to fundraise for the Special Olympics, he provided a staffed support van full of equipment to travel 200 miles from New York to Vermont over three days to assist the riders in what’s called the CycleAbility Challenge.”
To be considered for Citizen of the Year individuals must make a significant, long-term contribution to the North Castle/Armonk community. This is the second time the Chamber has bestowed this honor. Last year, Dr. Evan H. Powderly, Principal of the H.C. Crittenden Middle School, received the award for his tremendous impact on the growth and integrity of countless Byram Hills school district students. This is the chamber’s 4th year hosting the golf outing, with the honoree and dinner added last year.
“I appreciate Neal Schwartz and the chamber contributing proceeds from this event to the Boys & Girls Club of Northern Westchester,” said Skip. “It serves hundreds of young people everyday who need a safe place to go after school where they have computers to do homework and activities like swimming and basketball.”
A small group of foursomes teed off at Brynwood Country Club in the morning and more than 80 people gathered at Gavi Ristorante in celebration of Skip’s accomplishments that evening.
There was a sweep on the golf awards from the outing.
Longest drive and low score went to Skip's foursome: Skip Beitzel, Robby Morris, Brian Skanes and Jim Steets.
2nd place: Steve D'Angelo, Barbara DiGiancinto and Mark D'Angelo.
3rd place: Neal Schwartz, Chris Carthy, George Arco and Phil Carthy.
To encourage players of all levels to participate, the outing was run as a 'scramble.’ Each player hit their own shot from the tee, but everyone played from the spot of the best shot.
Wine Geeks - An artisanal wine and spirits shop
An industrial space that once housed pneumatic lifts and arc welders seems an unlikely spot for an elegant and sophisticated wine shop emphasizing bottles from small-production organic and biodynamic vineyards. But Wine Geeks, opened in 2009 by Derek and Carol Todd, has re-purposed the vintage gas station in a spare retro-industrial style that is uniquely warm and welcoming. Also welcoming are the Todds,
a husband and wife team whose extensive experience with fine dining in the New York area has given them a broad knowledge of wines and food pairings.
While the two live in Manhattan, Derek came to know and appreciate Northern Westchester during his five years as the original wine director of Blue Hill at Stone Barns on the Rockefeller Estate in Pocantico Hills. Wanting to open their own business, they were directed to Armonk as an ideal location and were committed once they saw the former service station on Main Street just north of town.
Derek, originally from Vancouver and former theatre director, is more interested in cultivating a person’s long term interest in wine than in selling an individual bottle. He can speak knowledgeably about viniculture, the local food movement, artisanal spirits, and the joy of finding the right wine for a family dinner or festive event.
“Carol and I feel that people deserve the same level of service from a wine shop as they would from the staff at a fine restaurant,” Derek comments. “That’s what we’re offering here. We are developing relationships with our patrons. We keep notes on what customers buy and which ones they really like.”
To help customers become conversant with different wines, Wine Geeks offers frequent classes for all levels and informal tastings. To help make a bottle of good wine an everyday occasion, Wine Geeks features a $15 and under table which offers strong value on a wide variety of fine wines. Wine Geeks is now partnering with Maison Privé to provide Michelin quality in-home catering.
CollegeAdvice - A College Admissions Consulting Service… Where Your Search Begins
For area high school students, the start of every school year includes many concerns from adults for them to begin seriously thinking about colleges; although freshmen may not yet have considered college plans, seniors are not thinking about anything else.
Ed Woodyard, founder of the 15-year-old College Advice Consulting Service, wants students to feel empowered and energized by the entire process, not overwhelmed. He offers personalized guidance and practical methods to help students and families through the complicated process of selecting the ‘best-fit’ colleges, strategizing, applying, and making decisions on acceptances. With an extensive background in teaching, public relations, and marketing, the long-time resident began as the first independent college admissions consultant to be based in Armonk in 1998, founding CollegeAdvice in 2002.
He points with pride to his “98% ‘First Choice’ Success Rate” (based on acceptances by students into their ‘first choice’ schools) and a roster of top-tier colleges and universities where his hundreds of students have been accepted.
According to Woodyard, “We live in an area that emphasizes the importance of a college education, where going to the right school can be a major benefit to a student’s future plans. But families can’t lose sight that the ‘best’ college is always the one that is best for that student.”
Woodyard initially meets students in their homes, discussing goals, achievements, and dreams in a relaxed, open atmosphere. As an Accredited Independent Consultant, rather than a franchise or impersonal corporate operation, he can assure families that he oversees all aspects of the application process himself. Nothing is handled by outsiders or subcontractors. He notes, “No application goes out to a college without my personal review. As a sole proprietor, I deliberately limit the number of active clients so that I can be available to them 24-7-365. I can be flexible with the ever-changing schedules of the family and student, ensuring that deadlines are met. Ultimately, students themselves are responsible for getting into college, but I help facilitate that accomplishment.”
Made in Asia, opened in 2006, was the region’s first Pan Asian restaurant, according to its enthusiastic founder and owner Alex Lee. Developing outstanding sushi plus signature dishes from Chinese, Thai, Vietnamese, Malaysian, and Korean cuisines came naturally to Lee who grew up in cosmopolitan Hong Kong. Lee worked in his father’s noodle shop but chose to study and live in the United States when he reached 18. He graduated college, always working in restaurants, learning both the cooking and management sides of the business. Lee had worked in Westchester restaurants when he discovered an opportunity in Armonk. Eager to establish his own restaurant, Lee and his former boss partnered to open Made in Asia. Now the sole owner, he is also a partner in an Asian restaurant in midtown Manhattan.
Lee comments that involvement with the Manhattan restaurant scene helps him keep Made in Asia as up to date as possible, “we can bring a Manhattan sensibility to Armonk.” Lee is always aware of changing food trends, over the years developing recipes that are more healthful, reducing the amounts of sugar, fat, and MSG, and offering gluten-free options. “We want to satisfy our customers here” seeking the best tasting, healthiest choices. Lee has installed state-of-the-art ‘super freezers’ to ensure uncompromising attention to quality and food safety.
The Made in Asia menu reflects Lee’s passion for creativity and variety. He enjoys the distinctly American style of combining influences and inventing new approaches, rather than continuing in strictly traditional ways. Raising his young family here, rather than in his Asian homeland, he enjoys the American emphasis on creativity and individuality.
Operating a high caliber restaurant is always full of challenges, says Lee. Most recently, with the closing of the A&P Supermarket in 2012, Lee has faced problems with ongoing construction and concern that customers think the restaurant is closed. Not at all true, Lee affirms. Except for a brief period earlier in the summer to conduct needed repairs to the building, Made in Asia is open every day with updated decor, pick up and delivery, fine dining for groups large and small, and outstanding catering services.
Made In Asia
Alex Lee - Owner Website: www.Madeinasiabistro.com Open Daily 454 Main Street (new CVS shopping area) Armonk, NY 10504 (914) 730-FOOD (3663)
Nomi Schwartz, Staff writer
Gavi Restaurant - Refined Italian Cuisine
Gavi is a traditional Italian restaurant that has maintained its loyal following for decades because it excels in the perfect combination of all the familiar and impressive elements that make up a successful restaurant. The seafood is always fresh, the meats are prime, the wine list is carefully selected, the service is professional, and the classic Italian dishes are prepared distinctively with the experienced hand of longtime chef Joseph Romano.
Owner Franco DeCarlo was born and raised in Italy before coming here in 1983. He worked hard at a variety of jobs until family members opened a restaurant in Armonk in 1997 called Il Giardino. When Franco became owner 11 years ago, the name was changed to reflect the renowned winemaking region, Gavi, in Piemonte, Italy.
Many private parties and special events from birthday celebrations, bridal showers, christenings and bar/bat mitzvah dinners are held at Gavi which can host about 80 people or more in its tasteful, understated dining room. For larger events, the restaurant does extensive catering from weddings to intimate dinner parties. These menus include the favorites that customers have been enjoying for years, such as Veal Martini, Trenette Riva pasta and, available only on special request and weekends, Lobster Arragiata. In addition to classic dinners and events, Gavi also offers a variety of casual options such as paninis and Penne alla Vodka, an all-time favorite.
De Carlo, who has lived in Armonk with his wife and daughters for many years, says that he is honored Gavi's regulars keep coming back and thrilled as they are always joined by many new faces.
When folks in Northern Westchester want to experience the food South of the Border, they have long headed to Armonk’s own Mariachi Mexico. For the past 25 years, this gem of a restaurant, nestled between the US Post Office and La Mer Seafood, has offered original Mexican and Tex-Mex foods along with legendary specialty drinks. Open for lunch and dinner Tuesday through Friday and for dinner on weekends, Mariachi Mexico specializes in innovative, seasonal menus often using farm fresh ingredients and inventive recipes on the blackboard specials.
Restaurant manager Sheena Herrera was recently joined by Joana Herrera as head chef, following Joana’s graduation from culinary school. The two area residents learned the business from their father Juan who founded Mariachi Mexico and was its former head chef.
After recently updating the decor with new fixtures, lighting, and revised menus, the Herreras want to continue the restaurant’s tradition as a lively place for lunches, full dinners, or just snacks and drinks as well as for festive nights out with friends. Patrons often comment on the delicious food and the friendly service along with the “awesome margaritas,” also described as the “kind you don’t go back to work after.” The two strive to provide a comfortable environment in the cozy indoor space or outside, weather permitting.
According to Sheena, who has long worked at the family-owned restaurant, “Armonk is a quaint town where small businesses are welcome.” She noted that it’s “safe and quiet with a strong sense of community. We get along with our neighbors and know all their names.”
New Yorkers have very high standards for their bagels. Some might even be wary of bagels made and sold in Westchester, almost 40 miles north of Zabar’s. But since 1982 Michael Rozins, sole proprietor of the five Bagel Emporium retail stores and a wholesale manufacturing facility in Port Chester, has been proving that great bagels can be baked, bought, and eaten in Westchester County.
There are Bagel Emporium stores in Chappaqua, Tarrytown, Port Chester, and White Plains, but the one closest to Rozins’ heart is on Main Street in Armonk, his hometown for about 30 years. His first bagel shop was in Hartsdale and ten years later he opened Armonk’s venerated Bagel Emporium.
Rozins started in the bagel business after working as a director of corporate accounting for a Fortune 50 company. With a degree in accounting and an MBA in corporate financial management, he was eager to start his own business and was intrigued by the deceptively simple bagel.
“I had always wanted to be in my own business,” Rozins said, “and at the time there were very few bagel stores in Westchester. I learned the business on weekends at a relative’s bagel store while working in New York City at my corporate job.”
Rozins’ move to Armonk has been a tremendous success both professionally and personally. He and his wife Idanne have brought up their three children here, all graduating from Byram Hills High School. He has found time to coach basketball, soccer, and baseball and was a member of the Armonk Baseball League, serving as baseball commissioner for several years. He has been an active member of the North Castle Parks and Recreation Board for many years, serving in leadership positions. Rosins credits Idanne as “the driving force in the success of the business.” She is responsible for store creativity, advertising, web design, accounting, and payroll functions.
Known for their flagels, catering services, and weekend Bagel Blitz, the Bagel Emporium is the first stop for many residents, opening at 6 am daily. Rozins is proud of his bagels with good reason -- Westchester Magazine has awarded the Bagel Emporium “Best Bagels in Westchester” award for four out the last six years.
“Armonk is a special place,” Rozins says, “and having a business in town has made it even more special. Our employees know many customers on a first name basis. We pride ourselves on providing the best service and quality at an affordable price. We’ve grown a lot as a business, but I never want to lose the small town feel that Armonk has.”
The Bagel Emporium Michael Rozins, Owner 391 Main Street Armonk, NY 10504 914-273-9111
When Al Diaz left his fast-paced job in finance, he and his wife, Maria, embarked on a new career path together. In her position as civil attaché at the United Nations, where she worked for over 15 years, Maria had become familiar with different education programs being taught throughout the world. They decided on Eye Level Learning, formerly Enopi Learning, and opened their first office in Rye Brook in 2006; the Armonk office, under the direction of Emily Glenn, opened five years later.
In South Korea Eye Level Learning is the most popular education program, and South Korea ranks #1 in the world in math and science. The name “Eye Level Learning” refers to education physically being taught at children’s eye level. The focus is on developing critical thinking and analytic skills, in both math and English, with the use of manipulatives, such as puzzles and colorful books, which are very “kid-friendly.”
“What struck me about Eye Level Learning was its emphasis on learning how to concentrate and develop thinking and concentration skills,” said Al. “Our kids develop a very strong foundation in these skills, while also learning key math concepts and reading and writing skills, in a very ‘child-friendly’ learning environment.”
One of the unique features of the Eye Level Learning program is its placement of students according to their skills, rather than age or grade level. When a student enrolls, he or she is given a diagnostic test for placement purposes. “It’s about kids learning in an environment that works for them. And even though they’re in a class with a teacher or teachers, it’s not a traditional, teacher-student approach. We have a three-or-four-to- one ratio of teacher-to-student, and our teachers often walk around the classroom and work one-one-one with students. It’s an individualized experience where kids learn at their own pace,” Al added.
Currently, there are more than 2.5 million students enrolled in Eye Level Learning worldwide. Their mission is to help students become “critical thinkers, lifelong learners and problem solvers.” Al and Maria are excited to be part of this innovative program. He explained, “When kids really love learning you’ve hit a homerun. It’s so great to watch a four-year-old boy come in, sit down and be genuinely excited to learn. This is truly a cutting-edge program and we’re both really enjoying the experience.”
Alice Levine, Staff Writer
Rocks by Jolie B. Ray - A Gallery of Designer Jewelry & Art
Tanya Tochner and Marjorie Troob, jewelry designers and co-owners of Rocks By Jolie B. Ray, want to change how people shop for jewelry. “We wanted to create an environment that is modern and gallery-like so customers don’t feel they are in a traditional jewelry store,” says Troob. “We want it to be fun to shop at Rocks.”
Their timeless, yet contemporary designs have had an impact since they began Jolie B. Ray Designs seven years ago. Their pieces have been featured in fashion spreads, seen on stars on red carpets, and appeared on the necks and wrists of characters on Gossip Girl.
Although their designs are available at many fine jewelry stores, three years ago they opened a store on Main Street where they could create an ideal space to display their work. According to Troob, “When the [Main Street] space became available, we knew that it would be a great location to showcase our jewelry and increase our inventory to provide many types of jewelry at all price points.”
The two Chappaqua residents first met years ago in a ‘mommy and me’ class. Their children, now ages 11 to 14, also provided their brand’s name - a mashup of Joshua, Lindsay, Benjamin, and Rachel. Their previous experience in the corporate world helped greatly as they built up their brand, selling to stores around the country. Their elegant, feminine designs reflect their appreciation of the natural world, and whenever possible, they head for the outdoors, often on the golf course.
Rocks by Jolie B. Ray features many designers with unique designs, and in addition to their own collections, Tochner and Troob do custom designs for customers. Detachable pendants for necklaces and earrings add to the versatility of pieces that can go from everyday to special occasion effortlessly for busy women.
Armonk Wines & Spirits-- Viniculture for the Curious Palate
Christophe Dumoulin has been the proprietor of Armonk Wines & Spirits on Main Street for just over two- and-a-half years, but he is carrying on a tradition of purveying fine wines and liquor on Armonk’s Main Street that began in 1934 and has been at the current location since the 1960s. Tradition is essential to winemaking, particularly in France, land of Dumoulin’s birth. He learned about wines working at a friend’s small vineyard in the Loire Valley during the summer months while in college.
Prior to opening the shop, Dumoulin worked in the culinary field for many years -- on the French Island of Reunion near Madagascar, in England, the French Alps, and finally, in America. Over a decade ago he came to the US to manage a restaurant. From there he realized his true passion was for wine and moved into wine distribution. He was aware of Armonk through his work and was thrilled when he had the opportunity to purchase the retail business..
“Armonk is a great community for this business,” he says. “The restaurant scene is great and people are receptive to learning more and trying new things.” He notes that people are increasingly aware of the importance of fresh, high quality ingredients in their food and are seeking more responsibly made wines and spirits. The store is open every day and staffed with congenial, knowledgeable salespeople. Tastings are always on tap. Free membership in the CP Club is offered to clients who want inside information about special offerings and discounts.
Dumoulin also believes that businesses should give back to their community. Each quarter, the store selects a non-profit organization and donates one dollar per bottle for each of three designated seasonal wines. The current beneficiary is Opengate, offering help for people with disabilities, now located in Armonk.
Christophe Dumoulin - Owner Armonk Wines & Spirits 383 Main St., Armonk, NY www.armonkwines.com firstname.lastname@example.org
Nomi Schwartz, Staff Writer
ProClinix – Integrative Physical Therapy and Chiropractic Wellness
ProClinix offers the Northern Westchester community state-of-the-art, professional, holistic rehabilitation services. Board certified chiropractors and physical therapists begin by examining, evaluating, and diagnosing a patient’s ailments and conditions, then they prescribe the most effective treatment or rehabilitation plan.
Pre-and post-surgical care, sports performance training, nutrition counseling, and therapeutic massage are elements of the integrated program of care provided by compassionate, highly-trained doctors.
Founded by Dr. Alan Siegel, D.C., Director of Chiropractic, and run in partnership with Dr. Brian J. Dombal, DPT, Director of Physical Therapy, along with Dr. James Cassell, DPT, and Kaitlyn T. Clarke, DC. ProClinix is a private professional practice with facilities in Armonk and Pleasantville. Operating in spacious offices within the Equinox Club in Armonk at 99 Business Park Drive (formerly The Gym), ProClinix is open to all. No club membership is needed, but to enhance the treatment provided by ProClinix, most club facilities are available complimentary to patients immediately before or after their appointments.
To make services as convenient and affordable as possible, ProClinix accepts many insurance plans as well as Medicare. Trained staff will determine benefit coverage prior to the first visit and calculate the amount of any co-pays or deductibles. ProClinix will submit all the necessary paperwork to insurance carriers. Referrals are not required for services, but ProClinix works closely with the patient’s medical team to ensure optimal results.
According to Dr. Siegel, “By integrating chiropractic and physical therapy modalities, we help people recover more quickly than with either discipline individually. We provide inclusive care from pre-teens learning with a sports injury and preventing further injury to older adults who want to resume exercise after a hip replacement. Our professional staff is always available for a complimentary assessment of an injury or other musculoskeletal complaint. We can help 90 percent of those patients we see directly without need for outside referral or medical intervention.”
99 Business Park Drive (At Equinox)
Armonk, New York Phone: 914-202-0700 Email: email@example.com Website: www.proclinix.com
Staff writer, Nomi Schwartz
Ferrante and Associates
Rich Ferrante started Ferrante and Associates, Advertising and Graphic Design, in 1989, after spending many exciting years as an art director and creative director at some of the top advertising agencies in Manhattan. He landed his first job after high school as a clerk at an ad agency, which, in turn, sparked his interest in soon attending the School of Visual Arts
“I never knew much about advertising, but the idea of creating artwork and communication to generate product interest made a lot of sense to me. I remember seeing a poster on the subway featuring a native-American man eating a sandwich on Levy’s rye bread with the slogan, ‘You don’t have to be Jewish to love Levy’s rye bread.’ That really stuck with me. And funny enough, my first position as an assistant art director happened to be with Doyle, Dane & Bernbach, the advertising agency that created the Levy’s slogan and poster,” Rich said.
Rich feels the most important element of advertising is creating a successful visual and headline. He explained, “It’s so important to grab someone’s attention right away since there’s a short time window. You need to get rid of distractions and keep the message simple. Everything I do in a project supports that theme, from print advertising to logo design to brochures.”
Rich oversees a project from beginning to end, working one-on-one with his clients. They may be smaller, Westchester-based companies, but they have the same need for professional, creative work as larger firms in the city. “I love working closely with my clients, who are always sophisticated and savvy. There’s a lot of personal satisfaction that goes into it, and I’m fortunate to be doing something I love,” he added.
Rich has lived in Armonk for more than thirty years, and his business has been based in his home on Sterling Road South since 1989. You can check out his company profile and get a glimpse of some of his catchy ads on adhub.com. An example of his work for locally-based Armonk Players theatre group is hanging on the walls of Whippoorwill Hall. For more information email Rich: firstname.lastname@example.org or call him at (914)273-5557.
Staff writer Alice Levine
Hott Blow Dry & Beauty Lounge - Book Your Hott Seat
402 Main Street Armonk, NY (914) 273-0020
Just opened in the new Armonk Square is an innovative concept in beauty care for all stylish women. Hott Blow Dry & Beauty Lounge was founded by Armonk resident Joni Cole-Hatchard and cosmetologist/commercial airline flight attendant Lia Hakim, who learned the beauty business growing up in the epicenter of glamour, Los Angeles. When Hakim’s daughter reached her thirteenth year and had weekly invitations to bar and bat mitzvahs, she knew there had to be a better way than booking long salon dates weeks in advance. Friends also implored the women find a space for them to work their hair and make-up magic. Cole-Hatchard and Hakim then partnered to create the chic Hott Lounge.
From straight and sleek to lots of loose curls and everything in between, Hott Lounge can prep clients for a special occasion or perfect a look for everyday style. The extensive menu includes updos, keratin treatments, make-up services, and lash applications. New this month is expert eyebrow shaping by a master practitioner. For women who want to polish or improve their everyday looks, Hott Lounge has maintenance and improvement services including hair extensions and volume adjustments. Cole-Hatchard noted that some people may see their beauty business as superficial but “making people feel good about themselves and happy about the way they look is not frivolous, it’s extremely important and we love doing it."
Clients can check out all of Hott Lounge’s services at the website, on Facebook and Instagram. Specials are frequently posted and new services are being added. All appointments can be easily booked online.
Alexander Technique in Armonk - Mindfulness through Movement
Alexander Technique is a method for redistributing muscle tone to eliminate the excess strain we put on our bodies and minds. As practiced and taught by Mary Padilla, through one-on-one sessions with experiential hands-on and verbal instruction, students are able to release the excess tension developed over decades of active, highly-functional lives, and move more freely, calmly, and without pain.
Padilla, who has had a cottage studio on Bedford Road for two years, is hardly a new-agey cultist. She founded and runs the North Castle Veterinary Hospital in Armonk, coming to veterinary medicine after earning a Ph.D. in microbiology. When she began to study classical singing, she discovered what many performers and artists have long known, that the 100-year-old Alexander Technique is a proven way to enhance skills, facilitate movement, and overcome performance anxiety.
Padilla understands the difficulty of explaining in words the experience and practice of the Alexander Technique. She asked her students to describe their participation in the process
and she compiled their thoughts in a small book created with her customary care and artistry.
One long-time student wrote, “...The hands that touched and healed my pets are now working on me. How lucky to feel such patience, encouragement, and help. More deep breaths and let the shoulders think for themselves. Encourage, don't force. Life lessons unfold beyond the muscle, opening my brain to a new way of wellness."
And another, "Mary explained to me that we don't ‘naturally’ know how to walk and sit, but rather, we need to be taught. Alexander Technique has made me more intentional, more aware, more peaceful. It also reminds me that I don't necessarily need surgery or medicine to feel better."
Padilla sees that Armonk is an ideal place to teach Alexander Technique which she says works best with “thoughtful, intelligent people, who like to think.”
Since the dawn of the 21st century, Lou Gordon has been helping homeowners, builders, and businesses in Armonk and around Westchester/Fairfield to “control their world.” From home theaters of the past to fully automated, mobile device-controlled audio, video, lighting, energy, and network management systems of today, Gordon and his team provide all levels of consultation, design, installation and maintenance of systems to enhance your comfort, safety and entertainment.
Gordon has been around technology from the days televisions had tubes when his father and grandfather in Syracuse ran an electronics distribution company. Tubes, cassettes, and giant speakers are all ancient history now as Soundworks can install systems to effortlessly control climate, lighting, and media servers from a phone or tablet. Highest rated equipment from Savant, Lutron, Sonos, and Pakedge are available to suit every situation and budget. Installation can be done before the walls go up to create a totally smart home or Soundworks can retrofit any home to add internal cameras, multi-room audio and video, outdoor lighting, and remote monitoring systems.
According to Gordon, “We find out what people want and design solutions that work technically, aesthetically, and financially. We can work with you, your builder, interior designer, or architect. We love what we’re doing and we always promise excellent, personal customer service.”
Comments from customers are glowing… "Such an amazing experience working with Lou and his team at Soundworks. They were beyond accommodating and met all my needs,” “We very much appreciate your honesty in telling us that we didn’t need the tippy top line stuff...You did [it all] within our budget and even used some of our existing components from our house--a win/win all around,” “Corey worked us into a very busy schedule to get the job done before our Superbowl party.”
January 9, 2014 For the past year, Joseph Richard Florals has had a retail presence in the town of Armonk, joining its two decades in the town of Valhalla and its acclaimed floral design services for events of all kinds.
“We are a full-service florist,” said owner Joseph Pugni, “We have daily deliveries, customers can pick out flowers in the shop or order something special. We can deliver around the world or to an Armonk neighbor.
Bring your own container and we can help you create a unique display.” Pugni is quick to credit his staff, lead designers, Luigi Lupinacci and Sue Croll, and floral concierge Nicole Madonia, for the attentive service and outstanding artistic creations that have helped the business flourish. Their work can be seen at many area restaurants, retail shops, gyms, and exhibits and they are the team behind the weddings, private parties, and corporate events that receive the rave reviews locally and throughout the area.
Comments from customers credit the service as “fantastic,” “stress-free,” “couldn’t have been more patient and creative.” One happy bride said, “The centerpieces were to die for, simple, elegant and fresh. They worked with me on my budget and everything they did for me, from boutonnieres for the guys to floating orchids for the cocktail tables, were just impeccable.”
To satisfy customers, Joseph Richard Florals works closely with each client, understanding what their vision is of the event and how to execute it in a way that is memorable, has visual impact, and is within budget. Unique touches, such as a bridal bouquet wrapped with precious heirlooms from both the bride and groom’s families make special events extraordinary. Services can include flowers only or complete event planning from rentals to catering.
Anyone looking for customized gifts baskets, personalized attention, gourmet products and many delivery options can find it all in a charming little business located in Banksville.
Rose Colonna opened Tasteful Treats out of her home in 2003. Her specialty was candy topiaries - dramatic towers of delectable sweets. She expanded to other specialty products, understanding that customers preferred dealing with individuals rather than operators, and knowing that the gift baskets were carefully assembled on the premises and not drop shipped from warehouses.
Every product used has been taste tested by staff. Colonna also was an early adopter of online shopping.
Tasteful Treats outgrew her home, and six years ago moved into a Banksville storefront, but most business is conducted through the website with a strong presence on social media. Customers are always welcome to visit the store and see the products up close, but through outstanding customer service and personal recommendations, most clients order online.
Almost all baskets are fashioned from something relevant and clever, rather than the standard wicker. Inflatable coolers with team logos, wooden wine chests, large colanders, mini-doll houses, are filled with luscious, full-sized products selected for individual or corporate giving. A ribbon imprinter enables Colonna to wrap things up with a custom logo or name.
Corporate, holiday, and bereavement giving, special events, military packages, are all treated with appropriate care. Colonna’s daughter Jennifer has joined her in the business and has designed a fundraising program to enable customers to allocate a portion of their cost to local and national charitable organizations. Special offers are available to those who follow Tasteful Treats on Instagram, Facebook, and Twitter.
“The elves have arrived and started production,” Colonna says. Holiday shipping begins the week before Thanksgiving.
Rose Colonna, Owner Tasteful Treats & Treasures 16 Banksville Road Bedford, NY (914) 219-5260 or 1 (800) 425-9226 www.tastefultreats.com
Nomi Schwartz Staff writer
Julie Dickens Owner of Beascakes Armonk Town Center
Julie Dickens briefly left her hometown of Columbus, Ohio to attend the French Culinary Institute in New York City. That was in 2006. Fully intending to return after graduating with a specialty in pastry, she was enticed by the New York food scene and the opportunity to work for Jacques Torres, the award-winning master pastry chef, known internationally as “Mr. Chocolate.”
Julie worked with Torres, learning the business, becoming manager of his retail store. In 2008, while driving through Westchester with her boyfriend, Julie discovered the little white house on Maple Avenue in Armonk that formerly housed the original “Beascakes Bakery.” She purchased the bakery and began creating the full array of cakes, pies, and doughnuts that have delighted residents ever since. Beascakes moved into the Armonk Town Center three and a half years ago and its reputation continues to grow -- making everything from muffins to custom cakes, challah on Fridays, and jelly and Boston cream doughnuts on weekends. Excellent fresh coffee is always on tap, as is frozen yogurt, and in winter, soups are available. Customers can enjoy their treats at tables in store, take them home, or finish them off in the car.
Beascakes participates in many local causes. Instead of a tip jar, there is a donation jar on the counter which provides funds for different worthy causes. Sometimes Julie will learn of a cause with special importance to one of her customers and other times she will highlight a local group such as Adopt-a-Dog.
Julie fully intends to return to her hometown, eventually. But until then, Ohio’s loss is Armonk’s gain. “I try to respond to the needs of my customers,” she says. “This is a very supportive town.”
Access Physical Therapy and Wellness is a family-owned organization operated by dedicated physical therapists. With multiple locations, each offering individualized services, Access utilizes a centralized office for maximum efficiency. For Neil Chernick, who opened the Armonk office four years ago, this arrangement enables him to focus on what he is truly passionate about, educating and treating his patients alongside his team of skilled practitioners. To serve the increasing demand for Access services, Chernick recently opened offices in Bedford and Hawthorne.
Integral to the Access model is the one-on-one time each practitioner spends with patients. In communication with other healthcare professionals, Access therapists assess and diagnose each condition, make a treatment plan, and continually evaluate progress and adjust the treatment accordingly. Therapists also help manage the condition at home to prevent reoccurrence. According to Chernick, “We are passionate about prevention. We want to educate our patients so they can avoid serious injury."
Injuries, post-surgical rehabilitation, chronic pain, headaches, sports performance are all conditions that may bring people to seek physical therapy. Access works with each condition holistically, providing compassionate treatments based on the most up-to-date medical and sports science research. The Access website provides information about preventing injuries for dozens of sports, from cricket to kickboxing, and for common work-related injuries and conditions.
New from Access is a Wellness Package, offering massage options from a certified massage therapist geared toward your ailment, along with consultations from other practitioners. For nutrition, joint health, inflammation and weight management, Access is partnering with dietitian and integrative nutrition consultant Dina Khader at The Khader Center.
For maximum patient convenience, appointments can be scheduled days and evenings, including Saturdays. Most new appointments can be scheduled within 24 hours and most insurance plans are accepted.
Armonk Office 530 Main Street Armonk, NY 10504 (888) 928-4098
Armonk Chamber of Commerce Honors Principal of Byram Hills Middle School
October 11, 2013 The Chamber of Commerce held its annual golf outing at Brynwood Golf & Country Club where about two dozen guests enjoyed a beautiful autumn day. Following the outing, about 75 people attended the third annual golf event to recognize the dedication and 20 years of service from Dr. H. Evan Powderly, principal of H. C. Crittenden Middle School.
Dave Simon and Alison Simon, the owner of Home Floors Today, coordinated the third annual golf outing that successfully brought together the community's educators and business owners. Dave Simon said it was just a matter of time before residents had the opportunity to show how grateful they are for Dr. Powderly’s influence on our kids; their performance in middle school lays the groundwork that helps them become productive and caring adults.
Teachers and administrators from the Byram Hills School District and members of the business community gathered together to honor Dr. Powderly. Local merchants donated prizes for some of the golfers’ accomplishments, and awards were given to those who excelled on the challenging golf course.
The local merchants, businesses and the school district share a mutual respect and support for one another, says Superintendent Dr. Bill Donohue. The Byram Hills schools have two missions: "The first is to educate the students in an excellent manner," Donohue said, "and to prepare them well for college." And on a lighter note, Dr. Donohue added that the second mission is to sell houses, and they get that.
“The fact that we can come together to honor someone who has made an enormous contribution to the kids in this district is important,” said Donohue, who served as principal of Byram Hills High School for 11 years. “There are so many ways that Evan Powderly has built a great school, has been a good principal, but the best thing about Evan Powderly is that he is a good person,” he added.
Dr. Powderly thanked his colleagues and community business members. When he spoke of his many years working at Byram Hills, he emphasized that he is especially appreciative and proud of his colleagues at the middle school. Dr. Donohue presented him with an inscribed glass plaque that reads: Commitment to community to HC Crittenden Principal. "A teacher affects eternity; he can never tell where his influences stops."
Well deserved, Evan Powderly expressed his appreciation.
The Small Town Theatre Company -- A Dynamic Mixture of Local Culture
October 10, 2013 Sam Morell, president of S.P. Morell and Company, an Armonk-based chemical engineering firm, founded The Small Town Theatre Company in 2008. His goal was to share his passion for the performing arts with theater-going audiences in the Westchester area and to balance his "left-brain" daytime engineering activities with a "right-brain" nighttime artistic experience. The wide range of cultural events Morell has provided over the past five years include theatrical plays, summer concerts, film festivals, and variety showcases. He credits these accomplishments to the enthusiasm and commitment of dozens of highly creative, talented, and dedicated actors, singers, musicians, technical people, and community members.
Performances, currently held in Armonk’s Hergenhan Center and the Katonah Village Library, offer audiences the opportunity to enjoy professional productions locally at affordable prices. Responses to the Theatre Company’s recent production of The Last Flapper included emails noting, “We are regular Bway theater attendees and this one-woman role was as good as any we have ever seen.” And, “Thank you...for bringing our small town back with your exciting and professional Small Town Theatre experience!”
Morell enriches the community in myriad ways. He documents Town special events, including the Armonk Outdoor Art Show, the Chamber of Commerce Cider & Donut Festival, and many of the plays he produces on behalf of the Theatre Company. Once again this year, Morell will provide entertainment and interviews at the reviewing stand in the Frosty Winter Parade.
The Theatre Company outfitted the second floor of The Hergenhan Center with stage lighting and comfortable audience chairs that are used by local kids for performing arts classes. Morell also helps area artists gain marketability by recording high-quality audition tapes for online dissemination to prospective producers and directors. All at no charge.
Johnna, owner and operator of Johnna’s Salon in Armonk’s Town Center, has been offering big city salon services in an elegant small-town environment for 15 years. Her stylish salon offers precision cuts, color, and Brazilian blow outs, along with keratin treatments. Body bronzing is now available as the leaves change color and summer tans fade. Johnna’s is the rare salon that is open on Mondays. The staff rests only on Sundays after weekends that are extremely busy.
“We have lots of girls coming in for updos every weekend,” Johnna said. “There are always Bar and Bat Mitzvahs and sweet sixteens. We specialize in the latest looks for both the kids and their moms.”
Those moms also enjoy the convenience of the Town Center with plenty of free parking, nearby stores and restaurants, and the stunning floral displays that frame the exterior of the chic salon. To help revitalize and refresh clients, Johnna or one of her skilled staff design a look tailored to their unique style.
Johnna sees the salon as part of the close-knit Armonk community and participates in many local fundraisers and events. “I love it here,” she said. “There are many wonderful people and community activities.”
Johnna’s Salon 575 Main Street Armonk, NY Owner - Johnna (914) 219-5515
Nomi Schwartz Staff writer
Framings - Simply the Most Creative Frame Shop You’ve Ever Entered
Judy and Carter Willsey opened Framings 24 years ago. In Armonk years, that’s several lifetimes ago. The shop was set back from the road in the area now occupied by Armonk Square. The hamlet of Armonk was a tiny, largely undiscovered town on the verge of a tremendous building boom. With that boom came large, modern homes with thousands of blank walls primed for decorating.
Framings was ready and able to accommodate them with the talent and expertise to handle fine art, toddler’s drawings, and treasured collections. In 1996, Framings moved to the prominent corner of Main Street and Bedford Road, always attracting attention with innovative and whimsical window displays.
Judy, a Parsons School of Design graduate, is the daughter of a picture framer. She fairly buzzes with enthusiasm and ideas. She relishes thinking of ingenious ways to display anything and everything --sports memorabilia, vintage purses, wrinkled backstage passes. She and Patty McClure are the design staff, capable of handling art of any kind. A Rembrandt and a rare Calder painting have been framed by Willsey and company. But customers find that the staff gives equal time and attention to more humble works of art - a fifth grader’s first oil painting, a bowling shirt created for a 50th birthday party.
The back end of Framings is the domain of Carter Willsey. A Yale graduate, he handles the infrastructure - the less artistic but essential tasks of ordering, shipping, and accounting. According to Judy, “Carter makes the whole thing work.”
And according to a returning customer, “This is the place to come; nobody else can do this.”
Framings 420 Main Street Armonk, NY Owners - Judy and Carter Willsey (914) 273-4242
Nomi Schwartz Staff Writer
La Mer Seafood: Quality, Consistency, Integrity
La Mer Seafood Company, Armonk’s full-service gourmet market, has been serving the area with the freshest fish, prepared foods, and fine catering for 24 years. Everything at La Mer is under the strict supervision of owner Ed Wechsler, Fishmonger Extraordinaire.
Open seven days a week, with daily deliveries of fish and seafood, La Mer serves lunches of fresh salads, soups, pastas, wraps, paninis, and fish & chips. Everyday a $9.99 soup and sandwich special is drawn from a diverse menu that includes lobster bisque, shrimp chili, and both Manhattan and New England clam chowders, and sandwiches that range from Cajun catfish to soft fish tacos.
For an extra special treat, Wechsler suggests La Mer’s “Hall of Fame Colossal lobster roll” or shrimp Scampi. For stress-free dinners, La Mer serves a wide variety of perfectly cooked fish, or specialties such as seafood paella with chorizo, chicken, and saffron rice, or twin soft shell crabs, all served with side dishes and bread at reasonable prices. The popular summer “Lobsterbake” comes with a 1 ½ pound lobster, clams & mussels, corn, new potatoes, coleslaw, and garlic bread.
Dishes are prepared for many different tastes and include gluten-free, low sodium, low-fat, vegan, and holiday offerings. Home cooks can purchase La Mer’s distinctive marinades, rubs, and sauces to prepare delicious meals in their own kitchens. Wechsler and staff provide expert, courteous service and guidance for everything sold. His attention to detail is evident in the numerous elegant, imaginative parties La Mer caters. Every lobster bake, barbecue, and cocktails party, whether grand or intimate, is memorable.
Wechsler wants to extend his love of fish to the next generation. La Mer supports local school and afterschool programs, and provides quality lunches for Camp Armonk.
“Armonk is my second home,” Wechsler said. “We love having children come to the store; we have stickers for them when they stop in.”
La Mer Seafood Company Ed Wechsler- Fishmonger Extraordinare 407 Main Street, Armonk (914) 273-1766 www.lamerseafood.net
Nomi Schwartz Staff Writer
Heckler & O’Keefe CPAs, P.C. is a full-service CPA firm located in Armonk, New York
We strive to provide personal and professional accounting and advisory services to a broad range of clients. Clients range from family-owned small businesses to large international corporations. Whether clients have a payroll tax issue or need a tax treaty interpretation, they can rely on H&O’s resources and expertise to solve their problems.
H&O tries to create and warm and welcoming environment to everyone contacting our firm. We encourage our clients and potential clients to stop in or phone our offices with any questions or concerns.
Our partners have more than 65 years of experience in accounting, taxation, advisory, and assurance services. This includes working with clients in healthcare, professional services, real estate, and financial service industries. We also have extensive experience working in the not-for-profit sector and consulting on inbound and outbound international tax issues.
H&O has a diverse individual tax advisory and compliance practice focusing on high net worth individuals, trusts, estates, and private foundations. Clients include U.S. non-residents requiring assistance with their U.S. tax filing obligations or in reclaiming tax withholdings. The firm also assists U.S. citizens living abroad in fulfilling their tax filing requirements in the United States.
We are a peer-reviewed and fully accredited member of the American Institute of Certified Public Accountants. All Partners are members of the AICPA and the New York State Society of CPAs. Special emphasis is placed on continuing education in relevant practice areas to ensure a superior quality of service.
Heckler & O’Keefe Certified Public Accountants 80 Business Park Drive, Suite 205, Armonk (914) 232-9221
Neal Schwartz is the owner and president of both the Tutoring Club of Armonk andCollege Planning of Westchester. His approach to academic success is holistic - helping each student reach his or her goals throughout grade school up through college acceptance. Individualized tutoring is offered for students at all grade levels and in all subject areas. Once students reach high school, many will want to participate in additional programs offered by College Planning of Westchester. Students are encouraged to begin preparation for college admission at the end of their sophomore year when they will begin SAT/ACT prep, advance to college selection, application review and support, and resume building. Throughout the process, parents are involved with their child’s progress and are offered strategies to maximize financial aid potential. College Planning of Westchester provides application “boot camps” during August and throughout the application timeline.
Schwartz explains that the combination of the Tutoring Club of Armonk and the College Planning of Westchester services is extremely valuable for students and parents. For many grade-school students, Tutoring Club of Armonk's staff has observed a student’s specific learning styles and abilities over a period of months or years, “We then become the logical place for them to prep for SAT/ACT and begin the college application journey.” Other students may come initially for SAT/ACT prep but staff may determine that they would also benefit from academic tutoring.
But according to Schwartz, grades and scores should not be the only goals. Feeling confident and enjoying the learning process are also essential components to future success. “It's all about helping students discover new things,” he says. “They sometimes come in thinking that they don't need the help, but they usually leave smiling, which is a lot when you consider that they have been in school, after-school programs and now they are coming to us after all that. We are a one-room school house that welcomes a wide range of talented students, but most importantly it works. We get students past the areas that they are blocked and give them many "Aha!" moments.”
May 16, 2013 Rosen & Company is a second generation family-owned firm with deep roots in the Armonk community. Company president Stephen Rosen joined his father, company founder David Rosen as a partner in 1989 and assumed the role of President in 1999. Sara Rosen, Stephen’s wife, a seasoned executive, joined Rosen & Company in 1999 as Executive Vice President. Stephen oversees the commercial insurance division and Sara manages the office and the personal lines division.
Rosen & Company offers all types of insurance for affluent individuals and companies. As an independent agency, Rosen & Company is not affiliated with only one insurer and can customize each policy by drawing on a wide range of top-rated insurance and risk management companies. Personal attention is a hallmark of Rosen & Company.
According to Sara Rosen, insurance must be tailored to one’s individual needs and not purchased “off-the-rack.” She stressed the importance of this personalized approach when discussing the recent regional damage, “Super Storm Sandy was not a hurricane when she made landfall, yet insured losses of $65 billion exceeded those of [Hurricane] Katrina at $46 billion. It's scary to imagine, but true; the science suggests that the frequency and severity of storms to impact the United States will continue.
“At Rosen & Company we cannot stress enough the importance of regular insurance reviews. Comprehensive insurance protection can shield a home or business owner from financial strain. According to the Insurance Information Institute; more than 30% of homeowners who experienced Flood damage from Sandy had no flood insurance, leaving homeowners with the costly expense of clean up and repairs.”
Rosen & Company is a sponsor of the annual Armonk Outdoor Art Show, the Armonk Baseball League, and provides a clean mile of highway through its sponsorship with Adopt-a-Highway.
Nomi Schwartz Staff Writer
Armonk Chamber of Commerce Presents Armonk Connect
May 7, 2013 Hot off the presses and ready to mail to all residents of the Byram Hills School District is Armonk Connect. Armonk Connect is a small publication with a big mission - to help the Armonk Chamber of Commerce (ACOC) circulate all the information about local businesses to members of the community and to other businesses. The ACOC met with AllAboutArmonk.com on May 1 to discuss the launch of the new publication.
ACOC President Neal Schwartz told AllAboutArmonk.com that all the work the Chamber does to support businesses is not effective if it doesn’t make the crucial connection with the community. “Armonk Connect is our attempt to move into the community and tie all the pieces together. We believe that everyone benefits when our community “shops local.” Our shops and services on and off Main Street provide great values along with convenience and personal service.
The small-format magazine includes listings of local shops and services in addition to other useful and pertinent information about the Armonk community. Featured is a calendar of events including The Frosty Day Parade, the Cider and Donut Festival and Sidewalk Sale, and the Friends of the North Castle Public Library Art Show and 5K race.
Both Michael Levy, ACOC Vice President and Chris Carthy, Treasurer, stressed the importance of letting community members know what kind of businesses are out there. “As a tool for relationship building, [Armonk Connect] helps to network and try to get to know each other better,” Carthy noted. “And every dollar spent in our community helps to strengthen our schools, our neighborhoods, our home values, and our downtown,” added Levy.
Robert Morris, ACOC Secretary, emphasized that the Chamber is not a political organization. Its stated mission is “to foster commerce and to attract and promote business and commercial activity in the town of North Castle.” Morris said that ACOC does not favor one business over another, “We are pro-business. Our biggest challenge today is to try to get people to shop locally and foster the community.”
April 23, 2013 Horticulture is the joint passion of Bob Dean and Sue Allison-Dean. It is also what brought the two Armonk natives together, finally. They knew each other casually growing up,
then began collaborating professionally in 2005, and ended up marrying in 2006. Bob began doing landscape design and installation on a part-time basis in 1994, although he mowed lawns in Armonk as a teenager. NatureScapes, like their plants and their relationship, has flourished and they now have clients with spaces as large as Rockefeller Center and as small as a backyard patio. The two have long studied horticulture and landscape design. Sue, who retired from nursing in 1999, trained at Highgrove in 2000 - the private gardens of the Prince of Wales (Charles) and the Duchess of Cornwall (Camilla). The principles taught at Highgrove - environmental sustainability and organic methods - have guided the Deans to the present.
“We try to do as much organic growing as possible,” Sue told AllAboutArmonk, “We don’t use pesticides. We’re able to do it without.”
The Deans’ approach to landscaping might also be called organic. Sue notes that they advise new homeowners not to jump into major landscaping projects at the the start, “People should live in a place through the seasons and determine what the rhythm of the property is. Start by implementing one smaller project, and by the next year you may see things differently.”
Naturescapes handles business and commercial landscape designs and also run a well-stocked retail garden shop on MacDonald Avenue in Armonk. Customers can bring their own pots and select their own plants from a wide variety of flowers and vegetables or have Sue create custom container designs for every season.
Robby Morris, CLU, CLTC, Principal of the Morris Group in Armonk, sells insurance. But don’t expect the stereotype of the agent talking your ear off. Morris would much rather listen than talk. Living and working in Armonk since 1985, he offers all types of insurance and financial planning services for businesses and individuals after ascertaining the client’s needs and priorities.
When Morris says he wants to help people, believe it. He has been a non-stop charity organizer and fundraiser for over 30 years. He has spent decades working with the Special Olympics of Westchester/Putnam as an Area Coordinator and member of the Games Committee, and as Track and Field Coordinator for the New York Special Olympics. He co-founded the CycleAbility Challenge (3-day, 200-mile, fundraising bike ride) which has raised millions for the Special Olympics and Westchester ARC.
Those volunteer activities, along with three Division 1 soccer-playing sons, place plenty of demands on his “leisure time.” When he helps to plan the financial futures of clients, he wants them to have those opportunities to take time to enjoy their lives, their homes, and their families. He does this by following clients through the life cycle -- often from graduating college to founding a business, then structuring a retirement plan, estate planning, and long-term care insurance. Along the way, people may need specialized benefit plans for their businesses or assistance in equalizing an estate among heirs.
Morris is always available to discuss the possibilities and the various options. “I want to make life easier for my clients and always to do what’s in their best interest,” he says, “It’s a lot like social work, but the pay is a little better.”
April 13, 2013 Grand Lux Realty, operating in Armonk since 2006, is a real estate company with some distinctive qualities. It is independent, owned and operated by Armonk residents Jodi and Michael Levy. GLR may have mom and pop proprietors, but its scope is hardly provincial. Based on the Levy’s decades in real estate sales and development, GLR operates throughout the lower Hudson Valley, including Westchester, Putnam, Dutchess, Bronx, Rockland,
and Orange counties. Its sales force includes speakers of Japanese, Czech, Russian, Slovakian, Polish, Hungarian, German, Italian, and Spanish, reflecting the diversity of its clientele.
GLR’s commission system is unique. According to Levy, “We have a very entrepreneurial system. Our commission system is completely customizable based on our clients’ needs. We offer an unbundled commission system so that clients only pay for the services they need.”
Commission structures range from “Nothing up front,” to “Premium Service Golden Glove” service plans, depending on the range of options desired. Agents joining GLR are also offered very flexible plans. Levy notes thats agents can earn “up to 90% commission splits and we have a great database. We push more leads to them, charge no fees, and cover their insurance.”
GLR has been savvy in its early adoption of Internet marketing and use of social media. Its informative website receives about 2,500 hits a month. Virtual property tours and YouTube videos make house hunting a remarkably convenient experience.
Levy is very optimistic about the housing market this year, “Activity has picked up this spring. The market is the strongest it’s been in five years. We’re involved in every part of the market -- rentals, commercial space, investment properties, multi-family, or single homes.”
April 3, 2013 For skiers, Hickory & Tweed is the place to buy or lease equipment and find the warmest, most fashion-forward clothing east of Aspen; for cyclists, it offers the best bikes and service around. For many families, it is the first, last, and only stop when their kids begin to show an interest in snow sports or bicycling.
Hickory & Tweed is a well-preserved 52, founded in 1961 by Jimmy Ross; now owned and run by Skip Beitzel, who started working at the store while a high school freshman and in 1986 succeeded Ross as owner. Beitzel has the soul of a ski bum, coupled with an MBA from Harvard and experience working in advertising on Madison Avenue.
He truly loves the interactions he has with customers, both returning and new. Taking time to talk to people about skiing is an essential part of the experience of shopping at Hickory & Tweed for Beitzel and his enthusiastic staff. He wants people to slow down and “let the store be an island,” if just for an hour or so. Many families begin their association with Hickory & Tweed through the popular kids’ leasing program. Children can use quality equipment for each season, and move to larger sizes as they grow.
This year, while some are still heading north to enjoy the deep snow, others are readying their bikes for the warm weather. For the past 20 years, Hickory & Tweed has sold and repaired bicycles. According to Beitzel, the two sports complement each other well: “We offer bike sales and service 12 months a year. We have great people working with us, including store manager Bino Cummings.”
For Beitzel, community involvement is a key part of the business. Hickory & Tweed is active in the Chamber of Commerce, the annual Art Show benefiting the Friends of the North Castle Library, and Pedals for Progress. The store has been generous in providing used equipment and even ski trips to organizations serving low-income adults and children.
Nomi Schwartz Staff Writer
Schriefer’s Deli 459 Main Street, Armonk
March 21, 2013 For 26 years, Rich Schriefer has been behind the counter, in the kitchen, and everywhere else in the popular delicatessen he founded at 459 Main Street in Armonk.
He followed in his family’s footsteps by opening a neighborhood deli during dire economic times. His parents, John and Sophie, picked 1929 to start their deli in Ozone Park, Queens. Rich picked September of 1987, just one month before another stock market catastrophe, Black Monday on October 19.
Maybe it was something in Sophie’s legendary potato salad, one of the many recipes Rich learned from his talented mother, but both delicatessens weathered the financial storms to become successful, beloved community institutions. The Schriefer’s Queens’ deli flourished for 50 years until John’s death at age 76. Schriefer’s in Armonk is going stronger than ever at 26 and Rich sees no reason to ever slow down or retire.
Rich has replicated the experience of the old-fashioned neighborhood hangout by creating a place where people come for the excellent food and stay for the conversation. Always very popular with the locals, Schriefer’s is a place where most everybody knows your name.
Patrons enjoy sitting down to hearty breakfasts, sandwiches, and homemade entrees made from the freshest, highest quality ingredients. To better serve contemporary tastes, Schriefer’s has added more spicy foods and Spanish and Italian dishes to the traditional favorites. All food is available for take out.
“We have a nice mix of customers,” comments Rich. “In our store, we don’t care if they spend one dollar or 50. Everybody is welcome here.”
Updated March 18, 2013 Located at 40 Bedford Road in Armonk, Dr. Shirakura has been offering a full range of dental services here for the past five years. He and his family live nearby in Somers.
Dr. Shirakura specializes in prosthodontics, which includes cosmetics, implants, dentures, and all phases of dental restoration. He is dedicated to providing the highest level of care in a professional, welcoming environment.
His focus on patient care and skilled service is clear from the dozens of endorsements he and his staff receive online from current patients.
“Professional, kind, and funny,” and “organized, calm, and flexible,” are repeatedly the ways patients describe Dr. Shirakura and his practice.
The hygienists, who provide routine cleanings, also receive very high praise - “the dental hygienist explains procedures in a way that significantly reduces any dental anxiety,” and “professional, friendly, a genuine pleasure for a hygiene visit.”
To make quality dental care as convenient as possible for busy residents, the practice offers early morning hours. Appointments can easily be scheduled online.
According to Dr. Shirakura, “We focus on patient care and service. The treatments rendered are the most conservative, but our concern is always for the best long-term outcome for all our patients.”
Liane Rigano is the owner and operator of Decor and You, a complete interior design service for homes and businesses. She has been in business for herself since 2009, but she says, “ I’ve always done this kind of work in some capacity.
Now I work with numerous clients on complete redesigns or help with furniture, accessories, and color.”
Color has always been a strong feature in Rigano’s decorating arsenal, but now she can offer more than expert color selection. Decor and You has recently joined with A.G. Painting Company to provide top-of-the-line painting services. Clients can get their painting estimates immediately and be assured of the highest quality work. It saves them time and expense.
Decor and You handles projects of all sizes, from complete restaurant design to new window treatments in a private home. Rigano observes that many people are doing renovations, repurposing rooms, and changing their living spaces to give them a fresh look. An Armonk resident for the past decade, she notes that people seem to be staying home more and they want to make their homes as comfortable and functional as possible. The styles are more casual.
People find Rigano through personal referrals, word of mouth, and Internet searches. “It’s often a time management issue,” she says, “people don’t have time to do all the running around that decorating involves. Sometimes they make a big purchase and realize that it doesn’t fit and they call me. Or they are overwhelmed by the choices. I can bring all the samples to them and be there for the deliveries. No job is too big or too small.”
Nomi Schwartz Staff Writer
Pools of Perfection
February 28, 2013 After more than twenty years in the swimming pool business, Chris Carthy still loves his work. First in Long Island, then starting anew in Westchester.
In the economic climate after 2008, Carthy had to reinvent his business. He now runs a design and building service company, "from soup to nuts," taking complex poolscapes from design, architecture, and engineering through project management and development.
Carthy declares, "We are like the Marines -- we take over." He takes care of the entire project, with pool, patio, retaining wall, planters, outdoor lighting and fencing all part of the job.
Carthy takes pride in the pools he has built. In 2012 the company won the Northeast Spa & Pool Association (NESPA) Silver Award its Negative Edge pool design. "People call when they want something great, but aren't sure how to achieve it," Carthy says. Carthy's experienced eye finds the possibilities in the terrain. "I let the landscape speak to me; I let it do the talking."
Yet the cornerstone of his business, Carthy says, is its annual maintenance program. Carthy will open, maintain and close any pool for a fixed price. "I don't let new construction get in the way of my maintenance program." He prefers to work locally, and for the second year he is offering 10% off his maintenance contract for any pool in the Byram Hills school district. The reduction of travel time and the increasing density of customers here allows him to make this offer.
One might wonder what a pool man does in the winter. But Carthy says, "The best months to build a pool are September to April. This timing means the customer isn't frantic to finish, and the pool is always ready for the next season. If you start in April, that pool can't be done soon enough."
Pools of Perfection is found at 523 Main Street in Armonk, a location which Carthy says, "is not by accident. I love being on Main Street and working with my friends and family." The firm can be reached at 273-SWIM or www.poolsofperfection.com.
Charity Lunder Staff Writer
Admired and Trustworthy LaGravinese Jewelers Celebrates Twenty Years
February 6, 2013 Debra LaGravinese of LaGravinese Jewelers has served our community for two decades. During that time, Debra and her staff have listened to their customers when determining what they want and have helped turn their visions into a reality. "I just did a remount of a ring that the customer was head-over-heels about.
We start with a design idea and turn it into a wax. We have the resources of fabulous mold makers and setters. I’m working on an engagement ring now for another local customer, and we are designing the ring from a photograph."
"The customer comes first," said Debra. "We can provide anything they need in a fast, turn-around time. We have many families that come back often and may ask, for example, what type of jewelry they should buy for their girls. Many people move out of town and come back to use me; we have good relationships. It is a positive interaction of gift-giving for all sorts of happy occasions: bridal gifts, baby gifts, bat/bar mitzvahs, graduations, and every occasion."
LaGravinese Jewelers provides a full range of jewelry services, including appraisals; ear piercings; watch repairs; jewelry redesign; custom designs; free jewelry cleaning; and advice on whether to keep or sell a piece of jewelry. "Our expertise is converting outdated jewelry into beautiful, new fashion forward and classic heirloom designs." They also offer a wide range of prices, with items starting for as little as $10 and up.
"In the twenty years that we have been here, I don't know how many jewelry stores we’ve seen leave town. We survived 9/11 and the housing crash, and we’re still here.” Debra said the reason they’ve always survived is the strong, personal relationships she enjoys with her customers. She added,“We also have a wonderful staff: Bonnie, Sue, Antonella and Art Manfredo, who will have been with LaGravinese Jewelers 10 years on Mother's Day. Art is responsible for onsite repairs and battery replacements for watches.